Welcome to The AI Handbook.
You run a business online. You’ve tried AI. ChatGPT, Claude, Perplexity, maybe all three.
And your business looks the same way it did 6 months ago.
The newsletter still takes 5 hours. The customer emails still pile up. Sunday night is still a guessing game about what to post on Monday. You bought a tool that promised to fix it, and the tool just added more tabs to your browser.
There’s a canyon between what AI can do and what you’re doing with it. Most people use these tools like a fancy Google search. Ask a question, get an answer, close the tab. That’s maybe 10% of what’s possible.
The other 90% is what I write about here. Systems that run without you. Workflows that delete entire categories of tasks. Prompts that turn a 3-hour project into a 20-minute one.
2 issues a week. Built so you can read at 6am and ship a working system by lunch.
Who this is for
You sell online. Coaching, a course, a service, a newsletter, a Shopify store, an agency. You’re a one-person team or close to it. You’re not a developer and you have zero interest in becoming one.
You’ve been burned before. The YouTube guy promising AI agents that “run your business.” The $497 Notion template that sits in a folder. The Zapier you set up that broke in week two.
You’re allergic to broken systems sold by people who never built one for a real business.
If that sounds like you, you’re in the right place.
What free subscribers get
2 issues per week. Each one shows you something you can build the day you read it.
A full prompt I run inside my own business, including the inputs that worked and the inputs that didn’t
The step-by-step of a system that handles one painful task (intake emails, content outlines, customer FAQ, lead scoring), with the trial-and-error left visible so you can see where I broke it
A clear line between “AI handles this part” and “you still have to do this part” so you don’t get burned again
Enough to change how next month works.
What paid subscribers get ($15/month)
The free issues show you the system. Paid gets you inside the build.
Copy-paste prompts and workflows I use Monday through Friday. Updated when models change and break them. Which they do.
Every back issue, indexed by use case (sales, content, operations, customer support) so you can pull a system off the shelf when a problem shows up.
The Expert Profile Library. Drop-in profiles you can paste into any prompt to make the AI respond like Ogilvy, Halbert, Cialdini, or any of the other experts I’ve built out.
Direct reply access. I read every email. Send me your stuck workflow and you’ll usually get a fix back the same week.
One system that returns 2 hours a week returns 100+ hours a year. You get one of those most issues.
Founding rate of $15/month is locked for the life of your subscription.
Who I am
I have a 9-5. A family. 2 daughters. A 100lb German Shepherd that walks me.
This newsletter gets written at 5am before anyone wakes up. Or after 8pm when the house goes quiet.
I spent 20 years in intelligence work. Pattern recognition. Threat analysis. Building procedures for operations where mistakes had a real cost.
The people with the cleanest procedures were the ones winning. They went home on time. They didn’t sound impressive in meetings. Their stuff just worked.
This newsletter is me applying that lesson to running a business with AI.
When you need more than a newsletter
Some readers reach a point where reading isn’t enough. The business is real. The revenue is there. The time to build the systems themselves isn’t.
For those readers I do done-for-you AI implementation through deploi.co. I audit your workflow, build the systems your business should already have, hand them back to you working. Reply to any issue if that’s where you are.
Worth your time
Your competition is using AI badly. Most of them will keep treating it like a Google search and wonder why nothing changes.
Read 2 issues. Try one system. See if next Tuesday looks different than this Tuesday.
If it does, stick around. If not, unsubscribe and tell me what you needed instead. I’ll probably write about it.
Ryan
