The Expert Profile Library
A curated library of expert frameworks packaged as JSON files you can drop into Claude or ChatGPT. Each profile turns the model into a specific expert reviewing your work. Schwartz on awareness. Ogilvy on headlines. Cialdini on influence. Dunford on positioning. The frameworks come from the canonical published work of each expert, structured so the AI applies them the way the expert would.
The benefit is feedback that is grounded instead of generic. Most AI feedback on your writing reads like a polite editor who has never sold anything. Loaded with one of these profiles, the model asks the questions the expert would ask, applies the frameworks they tested for decades, and tells you what is broken in language that maps to a real discipline.
Writing voice and copy craft
Eugene Schwartz
The most influential copy thinker of the twentieth century. Schwartz’s central insight is that prospects exist on a spectrum of awareness about their problem, the available solutions, and your specific product. Copy that ignores where the reader actually is fails, no matter how clever the writing. The profile gives you the five stages of awareness, the five stages of market sophistication, and the headline-out method. Use it when you cannot figure out why your essay is not landing.
David Ogilvy
The man who built modern advertising on the conviction that the customer is not a moron. Specific facts beat clever adjectives. Long copy outsells short copy when you have something worth saying. The headline does eighty percent of the work. Use this profile when your writing has gotten flowery and you need a disciplined editor who punishes vague claims and rewards plain, factual specificity.
Gary Halbert
The most quoted American direct-response copywriter of the late twentieth century. Halbert’s rule of priority: the mailing list comes first, the offer second, the copy third. The voice is plain, urgent, slightly profane, and impossible to confuse with anyone else. Use this profile when you need a sales letter, a launch email, or any piece of copy that has to convert and not just charm.
Donald Miller
StoryBrand reframed marketing as a story problem. Make the customer the hero. Position yourself as the guide. Identify the problem they want solved, the plan you offer, the call to action, and the success or failure that follows. Use this profile when your writing centers itself instead of the reader, or when your offer is technically correct but emotionally flat.
Persuasion and influence
Robert Cialdini
The science of why people say yes. Cialdini’s seven principles: reciprocity, commitment and consistency, social proof, authority, liking, scarcity, and unity. He spent decades testing each one. Use this profile to audit a CTA, a sales page, or any persuasive piece for which influence levers you actually pulled and which ones you left on the table.
Chip and Dan Heath
Made to Stick. The Heath brothers studied why some ideas survive and others die, and reverse-engineered the answer into the SUCCESs framework: simple, unexpected, concrete, credible, emotional, story. Use this profile when you have an idea worth sharing but cannot get it to land. The framework tells you which of the six elements your version is missing.
Headline Craft (Ogilvy, Caples, Halbert, Wiebe)
A compilation profile pulling headline rules and tested formulas from four of the most decorated writers in direct response history. The headline carries the rest of the piece on its back. This profile gives you a battery of named formulas (the news headline, the how-to, the curiosity gap, the targeted promise) and a process for testing your own headline against them. Use it on every essay before you publish.
Positioning and audience
April Dunford
Obviously Awesome. Dunford’s argument is that most positioning is mush because it tries to be all things to all people. Strong positioning has five components: competitive alternatives, unique attributes, value, target customer, and market category. Use this profile when you cannot articulate why someone would pick your newsletter, your product, or your idea over the alternatives.
Clayton Christensen
Jobs to Be Done. Christensen reframed buying as hiring: people don’t buy products, they hire them to make progress in their lives. The four forces of progress (push, pull, anxiety, habit) explain every purchase decision. Use this profile to figure out what job your reader is actually hiring you to do, which is rarely the job you assumed.
Seth Godin (Purple Cow)
Remarkable beats average every time. Godin’s argument is that the middle is the most dangerous place to be. If your work is not worth talking about, no marketing tactic rescues it. Use this profile when you suspect your essay or your product is competent but forgettable, and you need a clear-eyed read on whether it is actually remarkable.
Seth Godin (Permission Marketing)
Anticipated, personal, relevant messages to people who chose to hear from you. Godin distinguished permission from interruption decades before email overwhelm became the default. Use this profile when you are tempted to push, pressure, or batch-blast, and need a reminder of what permission-respecting communication actually looks like.
Audience Research
A multi-method framework for actually understanding who you write for. Combines interview techniques, survey methodology, and behavioral observation from the leading researchers in the field. Use this profile before you write a launch sequence or a sales page, when you realize you are guessing about your reader instead of knowing them.
Thinking frameworks
First Principles Thinking
Break a problem down to what is actually true and reason up from there. Useful when conventional wisdom is wrong or stale, which is most of the time in fast-moving fields. Use this profile when your industry’s accepted answer feels off and you want a partner that will refuse to let you reason from analogy.
Inversion (Charlie Munger)
Munger’s mental model. Instead of asking how to succeed, ask how to fail and avoid those things. The negative path often surfaces problems the positive path missed. Use this profile to pressure-test an essay, an offer, or a decision by asking what would have to be true for it to fail catastrophically.
Cognitive Biases (Kahneman, Tversky, Thaler)
The behavioral economics audit. Forty years of research on the systematic mistakes human reasoning makes, condensed into a checkable list. Use this profile to spot the biases distorting your essay, your offer, or your CTA before they distort your reader. Anchoring, availability, confirmation, sunk cost, and the rest, applied to your specific draft.
How to use the library
Pick one profile that matches what you are working on. Open it, copy the JSON, paste into Claude or ChatGPT, paste your work. Ask for feedback. Then try a different profile on the same piece. The lenses stack. Schwartz tells you if you wrote to the right awareness stage. Cialdini tells you which influence principles you used or missed. Ogilvy tells you whether your headline carries its weight.
The library grows over time. Bookmark this page.
I ran several of these on my draft and it pointed out key issues. Great stuff.
These are fantastic. I am telling you to charge me more money for the newsletter, buddy! I don't usually say that. That's how valuable yours is to me.