Stand Out In A Sea Of AI Slop
One prompt that uncovers what makes you impossible to scroll past
Your brain isn’t built to notice patterns. It’s built to IGNORE them.
Twenty years of fixing other people’s problems taught me this. I was the guy they called when something was wrong but nobody could figure out what.
Systems failing. Critical gaps. Problems that didn’t make sense on the surface. My job wasn’t to stare at dashboards. It was to find what everyone else was missing.
And here’s what I learned: The problem was never where people were looking.
They’d point at the obvious stuff. The loud signals. But that was rarely it.
The real problem was hiding in plain sight. The thing that should have been there but wasn’t. The behavior that was too consistent. The pattern that was so normal everyone stopped seeing it.
That’s what I was trained to find. The invisible deviation. The signal buried in the noise. Not by collecting more data. But by seeing what everyone else filtered out.
Now, look at your own life.
You drive the same route every day.
There’s a coffee shop on the corner.
What color is the sign?
You scroll past dozens of LinkedIn posts before breakfast.
Can you remember a single one from yesterday?
You can’t. Your brain filtered them out. Background noise. Not a threat, not an opportunity. This is the exact mechanism at work when people scroll past content online.
And here is the problem with AI-generated content: Creators are building the pattern, not the signal.
The Dead Internet is Real
Most of the internet is now bots talking to bots. Scroll LinkedIn. X. Medium. Substack. You see the creators who let AI write for them instead of with them.
Same Models.
Same Prompts.
Same Invisibility.
Everyone is using the same LLMs (ChatGPT, Claude, Gemini) and feeding them the same lazy prompts: “Write me a post about productivity.”
The result is corporate-approved vanilla. It’s the beige house on your mental commute. Invisible.
Your audience’s brain is a pattern-matching machine.
It filters out sameness to conserve energy. To break through, you need to be the anomaly. The data point that doesn’t fit.
The Shift: From Pattern to Risk
We aren’t trying to out-vanilla the vanilla. We aren’t trying to create more polished, professional-sounding sameness.
We are competing for the alarm.
This isn’t about being contrarian for clicks. It’s about being genuinely YOU.
Most people think, “I’m just a marketer/designer/coach. Thousands of people do what I do.”
That is Pattern Blindness. You are so close to your own experience that you’ve stopped noticing what makes it unusual.
The weird career pivot nobody else made.
The specific skill combination that seems “normal” to you but is actually rare.
The metaphor you always use from your specific background.
You think everyone thinks the way you do. They don’t.
The Framework: Identity Excavation
We are going to use AI to excavate what makes you unique. This isn’t a prompt to generate content. It’s an interview process to discover your signal.
You will run this excavation once to build your Identity Brief. Then, you will reference that brief every time you create content.
Here the exact prompt I use
